888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
data strategy
Kite Factory scoops low-cal US booze brand White Claw
White Claw, a low-calorie alcoholic seltzer water which has become a top-selling brand in the US market, has appointed independent…
MSQ buys independent MBA and merges it with Stack
Marketing group MSQ is continuing to beef up its operations with the acquisition of independent agency MBA, which it has…
Microsoft UK creates first chief data officer worldwide
Microsoft UK has appointed the company’s first ever chief data officer in the world as part of tech giant’s own…
Covid online boom fuels quest for better personalisation
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
M&S builds 46 new websites in international sales drive
Marks & Spencer, which back in 2012 spent more than £100m to bring its website in-house, is to launch 46…
Junior data roles paying more than doctors and dentists
Data professionals are in such high demand that even trainee data science roles are now commanding salaries which exceed the…
New ICO to ‘boldly’ lead UK into global data economy
The Government is targeting the data industry as one of the key drivers of growth, both in domestic and international…
US group swoops on BlueVenn in $54.3m cash buyout
UK cloud-based customer data platform specialist BlueVenn has been snapped up by Nasdaq-listed US digital transformation company Upland Software in…
Top data firms unite to tackle Covid surge in data decay
Four of the UK’s leading providers of customer data hygiene services have buried the hatchet to collaborate for the first…