Jellyfish boosts expansion drive with major buying spree

rob pierreDigital marketing agency Jellyfish has made five new acquisitions as part of its international expansion drive designed to tap into a new surge of brands implementing digital transformation strategies on the back of the Covid pandemic.

With IDC forecasting that spending on technologies and services that enable digital transformation will soar to $7.4 trillion (£5.7tn) by 2022, there is a big pot of gold to play for.

The latest buying spree, which follows two acquisitions last year, has been triggered by the 2019 deal with France’s Fimalac group that saw Jellyfish merge with data-driven agency Tradelab.

The business combines Jellyfish’s integrated offering, which blends data, creative and media buying, with Tradelab’s data-driven tech expertise. It is claimed that the deal valued the new enlarged Jellyfish at about £500m.

Launched in 2005, the agency has also become one of a select few globally managed Google Marketing Platform Partners, and claims to have grown at an average of 45% a year consistently over the last eight years.

The company’s acquisitions include Amazon Marketplace software and consultancy Seelk; creative technology and services agency Splash; e-commerce global content specialist Quill; gamification, content, data, and technology consultancy Webedia Brand Services; and Australian data solutions, consulting, implementation and training business Data Runs Deep.

They join Brazilian marketing automation specialists Reamp and Mexican digital marketing and analytics agency San Pancho, which were acquired last year.

Jellyfish chief executive Rob Pierre said: “Our mission is to ensure that our clients have all the resources needed to fully embrace digital transformation and reach results that transcend every expectation.

“Coming off a year of unprecedented disruption and transformation in digital marketing, Jellyfish continues to grow worldwide, entering new markets of Australia and Mexico and increasing our presence in France, Brazil, and the US, adding new capability and talent around the globe, with a focus on content creation and localisation, ecommerce, creative, and data optimization.

“These acquisitions are key in driving prominence and growth in the marketplace and we believe nothing is impossible or beyond the reach of our clients.”

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