Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
data strategy
Sport England expands ‘This Girl Can’ to woo school girls
Sport England is extending its “This Girl Can” campaign – that inspired over 3.9 million women to get active –…
DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
Top brands join data challenge to prevent a new Covid
Major brands including Reckitt Benckiser, Aviva, Microsoft, Legal & General and Facebook have joined forces with academia and the third…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…
Ryanair ratchets up war on data-scraping travel sites
Ryanair is continuing its pursuit of travel websites it claims are bypassing the airline’s online security system to “data-scrape” fares,…