Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
data strategy
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Homebase hires Hut Group to speed up transformation
DIY and gardening chain Homebase is aiming to put its haphazard “house that Jack built” performance behind it and embark…
Industry relief as Brits scotch Covid data sharing fears
The data-driven marketing industry can rest easy that the Government’s shambolic handling of the test and trace programme has not…
Medialab scoops brief to keep RNLI fundraising afloat
The RNLI has handed is data-driven marketing account to Medialab, with a brief to create a new data and insight…
Brits willing to pay out more for watertight data privacy
Nearly half (49%) of UK consumers claim they would be willing to pay more to do business with an organisation…
Brands to double spend on ID data solutions to €4.1bn
Brand owners will be forking out over €4.1bn (£3.5bn) a year in Europe to help identify customers and prospects while…
ITV signs data deal for Planet V addressable TV platform
ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…