Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
data strategy
MPs join calls for ICO to act over test and trace cock-up
Pressure is mounting on the Information Commissioner’s Office for its lack of action over the botched handling of the Covid-19…
MSQ recruits first chief data officer for expansion drive
MSQ, the agency group behind Stack, The Gate, Walk-in Media and Twentysix, is aiming to bolster its data-driven marketing credentials…
Asos hunts data and insight chief to spearhead growth
Online fashion giant Asos has come good on its pledge to boosts its senior team by kicking off the hunt…
New normal? Bah, data sector has been WFH for years
The “new normal” triggered by the impact of Covid-19 may have seen millions struggle to adapt to working from home,…
‘Business as usual’ at two-thirds of firms but axe looms
More than two-thirds (68%) of data and marketing professionals say their companies have turned a corner from the dark days…
Ch-ch-changes, turn and face one version of the truth
Organisational change. It’s a catch-all term to cover a multitude of realities. From isolated yet essential operational tweaks to total…
Twitter braced for $250m fine over ad targeting breach
Twitter has admitted it is facing a fine of up to $250m (£191m) from the US authorities for exploiting users’…
DataIQ 2020 Awards reveals finalists after ‘record year’
DataIQ, the UK membership business for the data and analytics community, has revealed the shortlist for its 2020 Awards, with…
Firms face scramble for post-Brexit data transfer deals
Brussels data protection chiefs have issued yet another shot across the bows to UK-based companies which transfer data to and…