Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
digital marketing
Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…
Influencers leaving kids ‘hungry and craving junk food’
As the UK’s ad industry launches a new campaign to educate the sector about the incoming Less Healthy Food (LHF)…
Bot rot sets in as Brits crave human CX over robot hell
The rise of artificial intelligence is having a major impact on customer experiences across the UK, with Brits increasingly ditching…
High five: New Wonderhood recruits boost creative team
Wonderhood Studios, the agency which recently set up a customer experience division head by former Rapp chief Caroline Parkes, has…
Rightmove taps into cultural references for new ad blitz
UK property platform Rightmove is aiming to tap into the diverse needs of home-movers, from growing families seeking more space…
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…