Holy Grail of personalisation still hiding in plain sight
UK consumers are missing out on personalised shopping experiences as retailers admit they are still stuck doing the basics, and,…
digital marketing
Müller hires digital agency to serve up social strategy
Müller Yogurt & Desserts is aiming to revitalise its social media presence in the UK by appointing a new agency…
Coke AI ad triggers mass debate but most still love it
Coca-Cola’s 2025 Christmas ad might have sparked a major backlash over its use of AI, with some branding it “creative…
Canadian marketing agency group swoops for Armadillo
Bristol-based agency Armadillo, which has long given the major London agencies more than a run for their money, has been…
Industry pays tribute to IPA research chief Denise Turner
Hundreds of tributes have been paid to IPA media research director Denise Turner, who passed away suddenly on Friday at…
HMRC signs Jill Scott to kick off major push for tax app
HMRC has turned to Sky Media and former Aston Villa and England footballer Jill Scott to encourage people to download…
Harringtons urges pet owners not to scrimp on dog food
Pet food brand Harringtons is aiming to tap into how Brits will put themselves out for their four-legged friends, to…
No brainer: Creatives turn to AI to save hours in ideation
Fears that AI tools will put creatives out of work appear to be wide of the mark, with nearly half…
Online knock-offs prove boon for luxury goods giants
The rise of fake online luxury goods is actually benefitting the legitimate industry, with high-net-worth shoppers increasingly seeking exclusive, high-touch…
Bosses and workers at odds over business impact of AI
Despite a doubling in AI adoption over the past year, a whopping 96% of business chiefs report that the technology…