Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
digital marketing
Nectar360 and OMG expand retail media partnership
Nectar360, the company which operates the UK’s largest coalition loyalty scheme as well as the Sainsbury’s and Argos retail media…
UK advertising trade mission gears up for Cannes 2025
The UK advertising industry will return to Cannes Lions next month with a Government-backed trade mission, as part of a…
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…