Wilkin appoints Incubeta to spread the word on Tiptree
Wilkin & Sons, the company behind quality conserves, marmalades, spreads and sauces brand Tiptree, has appointed Incubeta to its integrated…
digital marketing
‘One and only’ Chesney bigs up Waitrose premium range
Waitrose is marking the expansion of its No 1 premium range with a new ad campaign backed by a remixed…
Very Group hires Superdrug boss to head retail media
Very Media Group is strenthening its senior leadership team with the appointment of a new head of retail media as…
Publicis opens LePub in the UK as expansion continues
Publicis Groupe has launched its LePub agency into the UK market, with founding clients Heineken and Tinder, just months after…
Autotrader gets in gear to drive appeal with young Brits
Car marketplace Autotrader is aiming to become the go-to destination for motor buying and selling, whatever part of the journey…
Asda brings back chief to boost data, digital and loyalty
Asda has lured back JD Sports’ customer director Chris Chalmers to head up its data, digital and loyalty strategies, marking…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
TePe aims to clean up with first TV advertising campaign
Oral health brand TePe is making its TV advertising debut, showing interdental cleaning not as an optional extra, but as…
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…