VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
digital marketing
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
Wild hires Hookflash to take the sweat out of SEO push
Sustainable personal care brand Wild, best known for its refillable stick and roll-on deodorants, is aiming to boost its online…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
Stars align to feast on German Doner Kebab ‘Fiver Menu’
Fast-casual restaurant chain German Doner Kebab is aiming to show kebabs are not just an after-pub essential to stave off…
Beko picks Digital Natives to power global social brief
Global home appliance brand Beko has awarded its global social creative account to Digital Natives with a brief to deliver…
Agency strategists feeling expendable despite demand
Strategy is at a crossroads, with the vast majority of strategists worldwide insisting the discipline is all too often treated…
‘Jaws drop and brows furrow’ over excessive online ads
Marketers are being urged to adopt a less-is-more approach to advertising, amid claims that intrusive ad formats “feel as if…
How to encourage shoppers to purchase your brand
Traditional economic theory assumes people make rational choices, but behavioural economics shows emotions and biases play a much stronger role….