More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
digital marketing
Gemma Collins battered in crack down on ‘fat jab’ ads
Eight companies advertising prescription-only medicines used for weight loss have been sat on from above by the ad watchdog this…
New ‘foodie youngsters’ fry British household finances
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…
Incubeta makes six senior hires to drive client growth
Global digital performance marketing agency Incubeta UK has revealed a wave of senior hires across its UK business, reflecting increased…
ASA ruling exposes how easily kids can view explicit ads
The ad watchdog has laid bare the difficulties of keeping children safe online following a ruling over an “offensive and…
Ex-Chelsea chief becomes David Lloyd Clubs’ first CMO
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…