Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…
digital marketing
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
First-party data fuels rise of multi-channel retail media
Retail media is expanding beyond on-site dominance into a more sophisticated, multi-channel discipline, fuelled by first-party data activation, point-of-sale reach,…
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Guide Dogs picks agency for ‘Forward, Together’ brief
Guide Dogs, the world’s largest assistance dog charity that can trace its roots back to the nearly 100 years, is…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…