OpenAI shuns robots for human stories in first UK ads
OpenAI has shunned its own technology to launch its first major campaign for ChatGPT, instead relying on human creativity to…
digital marketing
Ancient + Brave TV debut spotlights ‘lineage of courage’
Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and…
Nest and Aardman take flight to build bigger pensions
UK workplace pension scheme Nest is aiming to drive awareness and motivate people to take an active interest in their…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
Golley Slater is employee owned after nearly 70 years
Golley Slater, the £22m turnover independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, is to…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…