Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
digital marketing
Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
Ad industry plans key export missions to US and Saudi
The Advertising Association’s UK Advertising Exports Group (UKAEG) will lead two high-profile trade missions this autumn, to the US and…
Overtly sexual and offensive in-game ads fingered again
Yet more evidence has emerged on how some brands have a blatant disregard for keeping their online advertising “legal, decent,…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
Co-op Funeralcare wants you to ‘own it’ in VCCP debut
Co-op Funeralcare has launched its first work through newly appointed agency VCCP with an integrated campaign, which brings to life…
Torode ‘returns home’ to Ogilvy as group strategy chief
Ogilvy UK has lured Amelia Torode from WPP Open X to take up the role of group head of strategy,…
Influencers risk turning UK into nation of child gamblers
Young people across the UK are being exposed to gambling content at unprecedented levels, often through celebrities and influencers, with…
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Jude Law dodges ‘meet cutes’ to wing it for Uber Eats
Uber Eats is aiming to show that even serial rom-com star Jude Law needs a break from the “meet cutes”…