Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…
DMA
Industry chiefs lead the tributes to Rosemary Smith
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…
Rosemary Smith, DM industry champion, passes away
Rosemary Smith, one of the most influential figures in the data and marketing industry and a recognised authority on data…
Email proves less is more as open rates and ROI rocket
The barrage of repermissioning emails in the run-up to GDPR might not have been legally necessary but it seems they…
‘GDPR experts’ in the dock over dubious legal advice
Legal firms and self-styled “GDPR experts” are being warned they could face compensation claims if they are found to have…
ICO reopens tender to run £5m contract for the TPS
The tender to run the Telephone Preference Service – worth £5m over five years – has been rebooted 18 months…
Marketers plough budget into exploring new technology
Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…
DMA joins with academia for ‘Value of Data’ initiative
The DMA is partnering with the University of Edinburgh in a bid to uncover the true worth of information to…
DMA chief issues rallying cry for industry to change
The data and marketing industry faces a stark choice: does it want to be seen as a sector which uses…
Privacy issues still dominate but data complaints fall
Concerns around data, privacy and its accuracy continue to dominate complaints to the DM Commission – the organisation which polices…