DMA fights off competition to retain £5m TPS contract
The DMA has retained the account to run the Telephone Preference Service and Corporate TPS – worth a tidy £5m…
DMA
In-housing surge continues despite extensive failings
Client marketers’ stampede to take more and more functions away from agencies and pull them in-house is continuing at breakneck…
Industry chiefs pay tribute to ‘inspirational’ Rick Pullan
Former colleagues, friends and associates have paid tribute to Rick Pullan, the founder of TBDA and a 17-year veteran of…
5 million expunged from the TPS as clean-up continues
The Information Commissioner’s Office is continuing to purge inactive and invalid numbers from the Telephone Preference Service and the Corporate…
Young marketers with soft skills as elusive as Bigfoot
Personal and social skills have been revealed as the most crucial for marketers wanting to launch a career in the…
Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
Mark Runacus awarded MBE for services to industry
Further evidence that direct marketing has shaken off its crown as public enemy number one has emerged following news that…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
Scots urged to tackle ethics in drive for data supremacy
The Scottish government, businesses, and academia must start to ask the difficult questions – such as how to use data to create…
Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…