Young will shun poor ESG firms – do they mean it man?
As the talent crisis deepens, UK firms are now facing greater scrutiny over their ESG (environmental, social and governance) performance,…
environment
Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
COP26: Kew Gardens puts fungi to the fore in new blitz
Kew Gardens – or to give it its official title Royal Botanic Gardens, Kew – is tapping into COP26 to…
COP26: EDF charges Havas with plugging net zero creds
Energy giant EDF is launching an outdoor campaign across Glasgow and London to coincide with COP26, designed to showcase the…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
COP26: Five brands feature in first ‘green’ TV ad break
Sky Media is aiming to ensure that COP26 is not just political hot air by running a series of 170″…
Advertising Association picks Tesco chief as president
The Advertising Association has appointed Tesco chief customer officer and executive sponsor for diversity and inclusion Alessandra Bellini as its…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…
Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…