Blow us down with a feather: Everest brings back ‘icon’
Home improvement brand Everest is aiming to tap into the power of nostalgia in advertising by resurrecting “the feather” symbol…
Everest
Martin Troughton joins Safestyle as UK marketing chief
Former Everest and Anglian marketing chief Martin Troughton has made it a hat-trick of roles at home improvement companies by…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…
Everest hires All Response in media account revamp
Everest marketing chief Martin Troughton has appointed All Response Media – the agency he hired when at bitter rival Anglian…