Acxiom faces $25m hit from loss of Facebook data deal
Acxiom has admitted that Facebook’s decision to scrap third-party data deals could cost the company up to $25m (£18m), amid…
Experian
Facebook tears up data deals with Acxiom and Experian
Facebook is to pull the plug on third-party data partnerships – including lucrative deals with Acxiom, Experian and Epsilon –…
Experian snaps up ClearScore in £275m acquisition deal
Former Capital One marketing chief Justin Basini has landed a big payday after agreeing to sell online credit referencing and…
44m Brits could be affected by Equifax US data breach
The fall-out over the Equifax US data breach has triggered an investigation by the UK Information Commissioner’s Office amid new…
Equifax rocked as mega hack exposes 143m consumers
Equifax has admitted that UK consumers have been affected by a massive hack attack on its US systems, which has…
Sky joins forces with Virgin for data-driven TV ad blitz
Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…
Experian hires digital shop Roast to boost SEO strategy
Experian is planning to ramp up its search marketing strategy as its pushes into new consumer markets – including money…
LinkedIn rolls out lead gen programme for marketers
LinkedIn is launching a new tool which it claims will help marketers to drive high-quality leads from Sponsored Content campaigns…
Half of all firms still not compliant with 1998 data laws
The clock might be ticking on GDPR implementation, but nearly half of all companies have confessed they are still struggling…
‘Brands risk being racist by ignoring ethnic groups’
Professor Richard Webber, the man who invented geodemographics nearly 40 years ago, has slammed those who believe targeting by ethnicity…