Why direct marketers need to embrace ethnicity
Dame Louise Casey, in her review of the integration of ethnic minorities, has accused the government sector of burying its…
Experian
Sky data chief McCarthy joins Signal as EMEA boss
Sky’s head of data partnerships, Nick McCarthy, is leaving the company after six years to join US cross-channel marketing technology…
Marketers blinded by old data silos and structures
Despite the billions of pounds invested in insight and analysis, the vast majority of marketers are still in the dark…
Brands wake up to data benefits but still need help
Businesses are increasingly aware of the revenue boosting potential of their data, with 79% seeing customer data driving most sales…
ONS faces fresh Census backlash
The Office for National Statistics (ONS) is facing a new headache following a fresh call for consumers to boycott the…
Major groups in agency ‘land grab’
The bosses of independent agencies, especially those with digital and social media expertise, are likely to find themselves being inundated…
Freeze blamed for late payments
The Christmas big freeze has been blamed for everything from retail woes to putting the brakes on the UK economy…
OFT: Data analysis tools in the dock
The Office of Fair Trading has issued a warning about the use of competitor data analysis tools after a probe…