Can marketers use Facebook Messages?
From “Gmail killer” to “what Google Wave should have been”, there has been no shortage of opinion about Facebook Messages….
A grave concern for the DM industry
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
Bacardi unveils ‘mix-together’ app
Bacardi is launching an interactive Facebook app that creates, for the first time, one central portal giving users the ability…
Facebook accused of scare tactics
Facebook has been accused of scaremongering to get its users to sign up to a new ID fraud-busting service, which…
Mailings ‘trigger online donations’
Charities risk ditching direct mail at their peril, according to a new study, which claims twice as many people donate…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
Skoda Facebook Connect
We are all told to use the Web to its full effect to make communications with customers meaningful and deeply…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…