Agencies in firing line as CMOs put data privacy first
Data privacy issues are putting marketing chiefs on a collision course with their agencies, with nearly a third of CMOs…
first-party data
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…
Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…
The year ahead: Driving the adoption of AI applications
The concept of modern-day artificial intelligence might have been around since the 1950s – even earlier, according to some –…
Retail media to hit £21bn in drive for first-party data
Retail media is one of the fastest-growing sectors within the digital advertising industry, with spend forecast to grow from €8bn…
The year ahead: Don’t let your marketing cost the Earth
Another year dawns, and, as always, a New Year means new opportunity. Without doubt we’re entering a tricky 12 months…