LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
first-party data
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
Marketers look to third-party data to beef up activity
The quest for first-party data might be well under way, driven by both GDPR and Google’s decision to ditch cookies,…
Edit bolsters CX offering with DataGuard partnership
Salocin Group-owned Edit Agency has signed a major deal with Munich-based tech firm DataGuard to provide clients with the tools…
Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…
Broken online advertising exchange ‘needs to change’
Soaring awareness of online privacy is causing consumers to question the assumed value exchange the entire advertising ecosystem is built…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…