Amazon takes on InfoSum with ‘clean room’ data plan
Amazon Web Services has overhauled its advertising services and launched a new “clean room” solution designed to allow different companies…
first-party data
Brands crave third-party data to supplement their own
Brand owners might be ramping up their quest to build first-party data-sets but the market for third-party data continues to…
Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…
Retail marketers see value of first party data rocket
Retail marketers claim their first party data has soared in value, and anticipate campaigns based on their transactional insights will…
Contextual targeting ‘up to three times more effective’
Brands which embrace so-called narrow targeting using channels like social media, online video and display could potentially be pouring their…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Customer data platforms mission-critical as cookies fall
The Covid pandemic has triggered a massive rise in the adoption of customer data platforms as businesses build digital-first customer…
Dixon brings in Cromack for top Edit and Salocin role
Salocin Group boss Nick Dixon is continuing to finger through his contacts book with the appointment of former Wood for…
Reach banks on first party data with adtech overhaul
Reach, the media giant behind the Mirror, the Express, the Star, and a raft of regional press, is ramping up…