Marketers ‘can’t wait for third-party cookies to die’
Google may have given third-party cookies yet another stay of execution but for the vast majority of marketers their demise…
first-party data
InfoSum adds Kantar’s TGI insights onto its platform
Kantar has become the latest major data company to sign a partnership with InfoSum in a deal designed to help…
Omnicom strikes ‘clean-room’ data deal with InfoSum
Omnicom is beefing up its cloud-based insight platform Omni by striking a deal with data technology giant InfoSum in a…
WPP unveils global ‘data ethics’ company Choreograph
WPP has finalised details of its new global data company – first revealed over a month ago – which is designed to…
Publishers’ first-party data ‘to be new media currency’
A double whammy of stricter data protection legislation and fears over gaining consumer consent is opening up a major opportunity…
What the FLoC? Google’s new adtech ‘breaches GDPR’
Google has admitted that its new adtech system that replaces third-party cookies will not be tested in Europe due to…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Brands build first-party data at last as cookies crumble
Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….