Unfazed marketers already starting to discard cookies
It seems marketers might not be quite so ill-prepared for the demise of third-party cookies after all, with many professionals…
first-party data
Marketers fear 25% revenue loss from cookie demise
Google may have delayed the withdrawal of third-party cookies until 2023 but the move is still set to have a…
Third-party data sales up as brands go on supplements
Believe everything you read and you might be forgiven for thinking that the market for third-party data is on its…
Reach eyes data boost with John Lewis chief on board
Reach, the company behind the Mirror, the Express, the Star, and a raft of regional press, has signalled its intention…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
Data drives post-Covid boom for digital-first retailers
Digital-first retailers are emerging far stronger from Covid compared to those who have recently entered the online shopping market as…
InfoSum builds $65m cache to fund global expansion
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has recently signed deals with Omnicom, Experian,…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
News UK unveils data platform with 36.5m customers
News UK, the company behind The Times, The Sunday Times, The Sun, Virgin Radio, TalkSport and Times Radio, is launching…