Dixon brings in Cromack for top Edit and Salocin role

JCromack_MainSalocin Group boss Nick Dixon is continuing to finger through his contacts book with the appointment of former Wood for Trees and Lateral Group chief J Cromack to a senior role at Edit, as well as a seat on the group board.

Cromack, who recently left his role as chief executive and executive director at Wood for Trees after five years, will become executive director of innovation, partnerships and privacy at Edit.

Having started his career at Option One in the 1990s, Cromack went on to set up print management firm GL2 and technology start-up TripleArc. In 2010, he joined Lateral Group as CEO, a data company that was part of print business Howitt, which Dixon had bought out of administration in 2004.

The group was eventually acquired by DST Systems Inc in 2011, and Lateral Group became the GIG at DST. Dixon stepped down in 2012; Cromack left in 2014.

Cromack then co-founded MyLife Digital, a data-privacy business built on the principle that individuals should be able to control the use of their personal data. The company then acquired Insight Analysis and Wood for Trees, with Cromack becoming CEO of the latter.

The group was bought by Inc & Co in 2020 and then in April last year it was acquired by Data Privacy & Information Security specialists DataGuard.

At The Salocin Group and Edit, Cromack will principally be expanding partnerships, developing new service lines, and helping Edit’s clients navigate the post-cookie world and a greater reliance on first-party data.

His appointment follows the recruitment of former Proximity and Ogilvy chief Mike Dodds as an advisory board director to The Salocin Group.

Dixon said: “J is a visionary when it comes to customer data. He was way ahead of the tech and data sector, recognising the need to adopt a privacy first approach and empowering consumers to have meaningful control of their data.

“His experience in the data and marketing services sector, together with his knowledge of partner ecosystems and privacy enabling technologies will accelerate The Salocin Group’s strategy to create a unified, data-powered marketing group.”

Cromack added: “I’ve been aware of Edit for a number of years. They’ve really grown their reputation as first-party data specialists, being the first business to complete a Microsoft Customer Insights implementation in the UK. My aim is to enhance the existing service lines with new partnership opportunities which complement the existing martech, data marketing and strategic expertise across The Salocin Group.”

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