Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Immediate Media, the publishing group behind Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has launched new…
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…