Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
first-party data
Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Immediate Media unveils Prism data insight platform
Immediate Media, the publishing group behind Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has launched new…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…