Just Eat starts AI pilot for data-driven personalisation
Global delivery platform Just Eat is launching trials of an artificial intelligence powered chatbot that will enable customers to build…
food and drink
Christina Aguilera and Latto mix it up in Just Eat blitz
Global delivery platform Just Eat has enlisted Christina Aguilera and rising hip-hop star Latto to front the latest iteration of…
KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
Taco Bell gets close to the bone with ‘Taco Tuesday’
Taco Bell UK is risking the wrath of the easily offended with a new tongue in cheek outdoor and social…
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Don’t forget guts in quest for summer bods, says Activia
Yoghurt brand Activa is aiming to change consumer perceptions of being “summer body ready” by promoting the importance of looking…
‘No-nonsense Northern Nigel’ pushes ‘top quality’ Spam
Canned meat brand Spam is launching a new marketing blitz aimed at attracting a new generation of customers, with a…
Giant 3D screens bring New York Bakery bagels to life
Grupo Bimbo UK-owned New York Bakery Co is aiming to take its brand to another level with a 3D “anamorphic”…
Just Eat appoints Claire Pointon to top business role
Just Eat has gone for data-driven marketing experience to appoint its new managing director for the UK and Ireland, drafting…
Cadbury tells Brits ‘not to buy’ new limited edition Twirl
Cadbury is launching a novel campaign for its limited edition Cadbury Twirl Mint bar, which pokes fun at the exclusivity…