Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
food and drink
Hovis goes back up North for new ad with old strapline
Hovis has appointed a new roster of agencies spanning creative, media, PR and social as the brand plots its return…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
HelloFresh scorched for 80m illegal emails and texts
Global food delivery company HelloFresh, whose annual revenues top €6bn, has been fingered by the UK Information Commissioner’s Office for…
Pizza Hut brings in CMO with brief to fire up brand
Pizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
Itsu appoints TMW Unlimited as first ever CRM shop
Itsu, the Japanese restaurant and takeaway chain which specialises in sushi, salads and noodles, has appointed TMW Unlimited as its…
Iris gobbles up more KP Snacks to bag McCoy’s task
KP Snacks has appointed Iris as lead agency for crisp brand McCoy’s with a brief to deliver a new brand…