McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…
food and drink
Hygiene is vital but Google stars help eateries clean up
Consumers now put more trust in the number of Google stars a restaurant gets rather than its cleanliness rating through…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
Deliveroo hunts digital and data pros in expansion drive
Deliveroo is creating more than 400 top tech jobs over the next 12 months, including roles for data scientists, software…
Costa Coffee hires Child for global data analytics role
Costa Coffee is aiming to ramp up its customer insight operation and put data at the heart of the business…
‘Distressing’ spam texts cook up trouble for Papa John’s
Takeaway chain Papa John’s, whose strapline is “Better Ingredients. Better Pizza”, has paid the price for getting its marketing mix…
Fill your boots: Brits set to blow £2.5bn this week alone
British consumers are set to splash the cash this week with one forecast predicting that 104 million people will head…
Industry chokes at total ban on online junk food ads
The advertising and marketing industry has launched a stinging attack on the Government’s plan to introduce a 9pm watershed on…
Serendipity2 chiefs invest in Brazilian health start-up
Serendipity2 chiefs Pete Flood and Mike Housley have signed a deal to become director shareholders at start-up D’Amazonia, a company…
Brits gorge on fast food, TV and TikTok to sit out Covid
Fresh evidence has emerged of the changing face of Britain during Covid-19, with takeaway outlets, broadcasters and TikTok all benefiting…