KFC ‘All Hail the Gravy’ sparks mass complaints to ASA
The Advertising Standards Authority has confirmed it has received almost 600 complaints about KFC’s new ad campaign, with some viewers…
food and drink
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…
McVitie’s goes for indulgence to push Signature range
McVitie’s is aiming to take the classic British “biccie” to a whole new level with the launch of a campaign…
Wagamama hires ex-Krispy Creme chief to drive growth
Wagamama is aiming to drive its brand to the next level in the UK and beyond with the appointment of…
KFC gets ‘doubliminal’ for Zinger Double Down launch
KFC is launching a subliminal blitz for the new limited-run Zinger Double Down bunless burger by tapping into the obsessive…
Knorr jumps into bed with Ann Summers for ‘Knorrplay’
Unilever stock brand Knorr is aiming to spice things up by jumping into bed with multi-channel adult retailer Ann Summers…
Swaggering cocky rooster leads Kellogg’s outdoor blitz
Kellogg’s giant swaggering rooster, who is apparently called Cornelius, is marking his “second coming” by taking to the streets with…
PG Tips brews up fresh strategy by hiring new agency
Lipton Teas & Infusions brand PG Tips is set for a major marketing shake-up following the appointment of New Commercial…