Stars align to feast on German Doner Kebab 'Fiver Menu'

Fast-casual restaurant chain German Doner Kebab is aiming to show kebabs are not just an after-pub essential to stave off the munchies, with the launch of a campaign that unites the worlds of music, football, and social media to flag up the brand’s new Fiver Menu.

As the name suggests, the new menu costs £5 and offers smaller portion options, including the Fiver Don Burger, Fiver Munch Wrap, Fiver Doner Grilled Cheese, and the GDK x Doritos Loaded Kebag in Cool Original and Chilli Heatwave flavours.

The campaign features an eclectic mix of UK stars, including rapper Lethal Bizzle, actor Adam Deacon, grassroots football collective S.E. Dons, singer Bryn, and TikTok stars Diary Room Girls, each spotlighting the Fiver Menu in their own style.

Devised by The Fitting Room, the activity is designed to celebrate GDK’s role at the heart of UK food culture and taps into humour, sport, music and community.

The agency developed the campaign strategy, creative direction and rollout plan, including media relations and talent partnerships; partnering with production house Four Letters London to bring the content to life across digital.

The Fitting Room has been GDK’s retained communications and culture agency since 2023, delivering consumer and trade campaigns, an array of major UK store announcements, and influencer-led partnerships.

GDK chief marketing officer Chris Waters, who joined the company last month from JD Sports, said: “We have always believed in meeting our customers where they are – in culture, in community, and in moments that matter. The Fiver Menu is all about giving people more of what they love for less, and this campaign brings that to life in a way that feels truly authentic.

“TFR continues to push boundaries with bold ideas, strong cultural insight, and a genuine understanding of our audience. This campaign is a perfect example of how they blend creativity with strategy to drive real impact.”

TFR founder and CEO Charlotte Mair added: “This campaign is a celebration of culture-first storytelling. We wanted to show that a value-led menu doesn’t mean compromising on creativity or cultural relevance.

“By collaborating with creators who are genuinely shaping UK culture, we’ve built a campaign that feels real, entertaining, and rooted in the lives of the GDK audience. It’s been an incredible journey with GDK, and the Fiver Menu launch is a testament to the power of creative trust and cultural alignment.”

GDK, which insists it serves a modern version of the doner kebab, featuring premium lean meats, fresh vegetables, signature sauces, and its distinctive waffle bread, is aiming for rapid expansion.

It currently has over 160 locations worldwide, with a significant presence in the UK, the Middle East, and North America, with plans to open 300 UK restaurants and hit £400m in sales by 2028.