JD Sports chief walks off with German Donor Kebab role
Fast-casual restaurant chain German Doner Kebab is aiming for a slice of retail expertise with the appointment of JD Sports’…
food and drink
Seabrook Crisps hires Quiet Storm to make a packet
Seabrook Crisps has appointed a new agency to create the brand’s first major creative platform since “Brilliant by the Bagful,”…
Frylight appoints agency to cook up new social strategy
Frylight, the Oils at Saputo UK-owned spray brand beloved of the health conscious as well as those who are seeking…
Capt takes a back seat as Birds Eye makes food the hero
Frozen food brand Birds Eye is launching a new masterbrand campaign as part of a broader pan-European multi-channel strategy from…
Arla picks Havas London to spread the word on Anchor
Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor…
‘Adventurers’ mix it up for Fruit Shoot squash launch
Robinsons Fruit Shoot, the ready-to-drink juice that was launched by former-Britvic-CMO-turned-City-of-London-grandee Andrew Marsden over 25 years ago, is launching a…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…