Capt takes a back seat as Birds Eye makes food the hero
Frozen food brand Birds Eye is launching a new masterbrand campaign as part of a broader pan-European multi-channel strategy from…
food and drink
Arla picks Havas London to spread the word on Anchor
Arla Foods, which claims to be the UK’s largest dairy cooperative, has appointed a new agency to handle its Anchor…
‘Adventurers’ mix it up for Fruit Shoot squash launch
Robinsons Fruit Shoot, the ready-to-drink juice that was launched by former-Britvic-CMO-turned-City-of-London-grandee Andrew Marsden over 25 years ago, is launching a…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…
We’re all tarts here: Yorkshire Tea unveils Bakewell Brew
Yorkshire Tea has unleashed its new Cherry Bakewell Brew on the world with a “proper takeover” of the town of…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…