Firm behind Royal Match hands media to Spark Foundry
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
gaming
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
VCCP+ taps into ‘thriving multiverse’ of 2.7bn gamers
VCCP Group is making a major play for the gaming market with the launch of a new global proposition VCCP+,…
Grey expectations: Oldies fiercely loyal to game brands
The well-documented rise in oldies playing video games has not been fuelled by the need to keep in touch with…
Oldplay: Grandparents get bitten by video game bug
Those who reckon video games are simply the domain of teenage boys in darkened rooms bashing away into the early…
Street Fighter publisher data breach hits the next level
The company behind classic video game brands Resident Evil and Street Fighter has been forced to admit that last year’s…
PS5 launch chaos sees online stores sell out in minutes
Major online retailers have buckled under the strain of consumers trying to get their grubby hands on the much-anticipated Sony…
Street Fighter fans facing knockout as data is hacked
Fans of the Street Fighter video game series might know exactly how to block even the baddest moves from the…
Game signs up to LiveRamp data partnership platform
High street and online video game retailer Game has signed a partnership with LiveRamp to deploy the company’s Safe Haven…