Gamers ‘attacked as Fortnite firm suffers data breach’
Epic Games, the company behind the online multiplayer shooter game Fortnite, has reportedly suffered a major ransomware attack, with a…
gaming
People’s Postcode Lottery hires TMW for loyalty drive
People’s Postcode Lottery has appointed TMW Unlimited to be its first ever customer engagement agency, following a four-way competitive pitch…
Heineken adds fridge to PC to give gamers cold beer
Heineken is aiming to further tap into the gaming market with the launch of a limited edition custom-made PC integrated…
Gala opens chippie hotel in Blackpool to spread joy
Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
Metaverse is hair today, not gone tomorrow, for L’Oréal
L’Oréal Professionnel is brushing up on its use of the latest digital marketing techniques to become the first hairstylist brand…
RNIB calls on video game industry to see the big issue
Royal National Institute of Blind People (RNIB) has launched an initiative with sighted, blind and partially sighted consumers to challenge…
Firm behind Royal Match hands media to Spark Foundry
Dream Games, the mobile gaming firm behind the best-selling Royal Match video game, has handed its multimillion pound UK media…
NSPCC embraces gamification to boost supporter base
The NSPCC is turning to gamified experiences as part of integrated campaigns aimed at acquiring new and retaining current charitable…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…