John Lewis strikes £100m Google deal to implement AI
John Lewis Partnership is hatching plans to implement a raft of artificial intelligence solutions on the back of a reported…
Battle to stop adtech mass data breach heads to court
The five-year battle against Google’s real-time bidding online advertising system – branded the biggest data breach ever recorded – is…
InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…
Google to take on agencies with AI creative services
Google is plotting a major assault on the agency market with the launch a generative artificial intelligence advertising service, designed…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
Omnicom expands Google consultancy to UK market
Omnicom Media Group is aiming to capture a larger slice of the £170.8bn global ad budget spent across Google platforms…
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…
FCA on alert as big tech firms expand financial services
City regulator the Financial Conduct Authority is launching a consultation on the potential harms – and benefits – of Amazon,…
Cookie concerns outweighed by mishmash of data laws
The demise of third-party cookies might be vexing the minds of marketers worldwide – despite Google’s assertion that they will…