Publishers and advertisers sue Google for lost revenue
Media owners and advertisers are joining forces to launch legal action against Google in both the UK and the Netherlands…
Google faces probe over illegal Gmail ad campaigns
Google has been repeatedly ignoring a European Court of Justice ruling on direct marketing emails to use its Gmail platform…
‘Marketers relieved’ by third delay for cookie demise
Google might claim its latest decision to delay the execution of third party cookies until 2024 has come “in response to…
H&M ramps up data strategy for CX and supplier boost
Swedish multinational fashion retailer H&M Group is turning to Google Cloud’s data analytics, data science and AI capabilities to enhance…
‘Repeat offender’ Google hit by mass GDPR complaint
Google is using deceptive design, unclear language and misleading choices when consumers sign up to a Google account to encourage…
CMA opens second probe of Google’s adtech dominance
The UK’s Competition & Markets Authority is launching a second investigation into whether Google has broken the law by restricting…
App-ocalypse Now: Marketers losing sleep and money
The new era of data protection, which has seen Apple enforce advertising identifier (IDFA) changes and Google get ready to…
Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
ASA fails to see the joke in Google Taskmaster TV ads
Google UK has been spanked by the ad watchdog over two TV ads which used the same format as the…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…