Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
health
FMCG rivals join forces to fight soaring hygiene poverty
The UK’s biggest personal care and household brands are joining forces for a new initiative launching in 700 UK Tesco…
OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…
Can’t get it up? Meta refuses erectile dysfunction ad
Meta has been accused of turning its back on those who suffer from erectile dysfunction after both Facebook and Instagram…
Total Media puts best foot forward to land Scholl brief
Leading footcare brand Scholl – launched in 1906 by podiatrist William Mathias Scholl – is aiming to embrace 21st century…
Gymbox mocks ‘grunt and grind’ rivals with fitness blitz
London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring…
Havas shops net ‘life-saving’ NHS Blood & Transplant
Three Havas agencies – Havas London, Havas CX Helia and Red Havas – have landed the £4.9m three-year NHS Blood…
The good, the bad and the ugly of post-Covid Britain
Following the publication of this year’s The World Happiness Report – which put Finland at the top of the pile…
Scotts & Co brand targets burgeoning wellness market
Multi-channel retail group Scotts & Co is unveiling a new home shopping brand, specialising in direct-to-consumer health and wellness solutions…
Better Health campaign urges fatties to fight the flab
Public Health England is aiming to tap into “new year, new you” sentiment with a Better Health marketing campaign designed…