Agencies bullish that rise of AI will not lead to downfall
Marketing agencies may be facing a multiple threats from the rise of AI – pressure from regulators and big tech;…
in-house
Spotify in-house agency offers up 615m users to brands
Music, podcast and audi books streaming giant Spotify is launching an in-house creative agency to work with brands and agencies…
‘Britain Get Talking’ creative scoops ECD role at ITV
ITV Creative has hired former Uncommon London chief Tom Houser – who worked extensively on the broadcaster’s mental health campaign…
IPA: Agencies must grasp the in-housing nettle or die
Marketing and advertising agencies must get over themselves in thinking that in-housing is a threat and instead understand the shifts…
In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
Inside Ideas Group drafts in global social media director
Inside Ideas Group, the in-house agency specialist which owns Oliver and Dare, is beefing up its senior team with the…
In-housing surge continues despite extensive failings
Client marketers’ stampede to take more and more functions away from agencies and pull them in-house is continuing at breakneck…
Ex-Publicis boss Jason Bailis takes COO role at Oliver
In-house specialist agency Oliver is continuing to bolster its senior leadership team with the appointment of Publicis Group “lifer” Jason…
Lastminute division to help brands in-house marketing
Lastminute.com is tapping into the in-housing trend by launching a consultancy to help brands handle their marketing activity internally after…
Oliver picks ex-TBWA boss Stainer for global client role
In-house specialist agency Oliver has boosted its global senior leadership team with the appointment of former TBWA and BBH chief…