Inside Ideas Group, the in-house agency specialist which owns Oliver and Dare, is beefing up its senior team with the appointment of its first global social media director.
Kat Callow brings a decade of experience in creative and technological roles, spanning immersive social, artificial intelligence, voice and digital media strategy.
She joins from HMD Global, where she was director of digital adventures, running online advertising for the next generation of Nokia Android devices. She also led the rebrand of mobile game Snake as a Facebook AR game, breaking the platform’s record with 668 million organic plays.
Prior to that, Callow was global media manager, digital 2.0 at Unilever and global brand manager at Ferrero.
In her new role, she has been briefed to help Inside Ideas Group’s largest clients gain speed, agility and more control across all creative globally.
Inside Ideas and Oliver chief executive for global clients Richard Stainer said: “Our industry is experiencing a rapid shift in relationship between brands and their preferred agencies. Therefore it’s imperative that we continue to hire the best talent, as well as giving brands control of their creative futures. Contributing to seven Cannes Lions wins, she’s a rare breed with the ability to merge and maximise creativity, technology and digital strategy for our most ambitious clients.”
Callow added: “My focus is on powering brand campaigns from the inside, pushing creative standards using the technology available to us today, and showing the world that in-house teams are the new creative heavyweights and I hope to push the team to reach the industry’s highest standard.”
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