KFC relaunches loyalty club with arcade-style rewards
KFC is launching new loyalty programme – the Rewards Arcade – which ditches the transactional, points-based proposition that the fast-food giant…
KFC
Asda chief Farren goes back to KFC after just 11 months
Asda’s chief customer officer Meg Farren is quitting her role after only 11 months in the job to return to…
KFC owner Yum! launches data skills academy in the UK
KFC, Pizza Hut and Taco Bell owner Yum! Brands is launching an in-house data academy in the UK as part…
ASA boots out claims KFC TV ad mocks black people
KFC has escaped censure by the ad watchdog over a TV ad, featuring two young black men who turned into…
‘Dream win’ for Rapp as agency feasts on KFC account
KFC has handed its CRM and customer loyalty account for the UK and Ireland to Rapp, succeeding Iris, which has…
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
KFC seeks new CRM agency as Iris declines to repitch
KFC has kicked off a review of its CRM account and is hunting for a new agency after Iris ruled…
Brands walking a tightrope over coronavirus marketing
Brand owners are facing a difficult balancing act in responding to the coronavirus pandemic, with a new analysis suggesting that…
KFC finally admits ditching ‘Finger Lickin’ Good’ activity
KFC has at long last confirmed it has pulled the plug in its “Finger Lickin’ Good” ad campaign, two days…
‘Finger Lickin’ Bad’: KFC ad campaign faces the chop
KFC is facing a major headache over its latest “Finger Lickin’ Good” ad campaign, which features a host of customers…