Martin Troughton joins Safestyle as UK marketing chief
Former Everest and Anglian marketing chief Martin Troughton has made it a hat-trick of roles at home improvement companies by…
lead generation
Unlimited Group snaps up content agency First Base
Unlimited Group has made its first acquisition since its major operational overhaul by purchasing specialist B2B content and lead generation…
LinkedIn rolls out lead gen programme for marketers
LinkedIn is launching a new tool which it claims will help marketers to drive high-quality leads from Sponsored Content campaigns…
Solar power energy start-up hires The Media Octopus
EMMO Energy, the South West-based renewable energy start-up which offers solar power solutions, has gone to Manchester to find an…
REaD Group hires Callcredit chief for lead-gen assault
REaD Group has created the new role of lead generation director and has poached Callcredit chief Dan Fossaceco to spearhead…
Data watchdog bears its teeth to list broking sector
The Information Commissioner’s Office has warned companies supplying dodgy marketing data that they are firmly in its sites after naming…
Albert Hall hands digital activity to Media Octopus
The Royal Albert Hall, which has hosted everyone from Winston Churchill, Albert Einstein and Edward Elgar to The Beatles, Bob…
Twitter pulls the plug on lead generation service
Twitter is ditching its lead generation service in a move which, the company insists will see it focus on “building…
Snail-like response to leads sees brands missing out
Companies are potentially missing out on vast swathes of new business due to the fact they are painfully slow in…