‘Faithful’ young Brits most likely to be loyalty traitors
Young people in the UK might get a lot of stick for being flaky, over-sensitive and obsessed with celebrity culture…
loyalty schemes
ASA throws out Sainsbury’s complaint over Clubcard ad
Sainsbury’s has failed in an attempt to force Tesco to pull an ad which featured the line “Clubcard gives you…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
CMA probe into supermarket loyalty comes to nothing
The Competition & Markets Authority has come under fire for carrying out a “nonsensical” investigation into supermarket loyalty schemes after…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
Penny finally drops as firms prioritise customer loyalty
Brand owners have at last woken up to the fact that customer retention should be the primary focus over customer…
Brands ‘must earn customer data, not simply grab it’
The coronavirus may have sparked a fresh surge online but these gains could be short-lived if the findings of a…