M&C launches ‘global living brand intelligence platform’
Two M&C Saatchi Group agencies – growth specialist Clear and data consultancy Fluency – have joined forces to create what…
machine learning
Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Machine learning moves from movies to the mainstream
Machine learning might still be the stuff of sci-fi novels and Hollywood movies but for the vast majority of companies…
UM nets extra portion of Just Eat global media business
IPG agency network UM has grabbed another slice of Just Eat Takeaway.com’s global media planning and buying business, following a…
Asda turns to Blue Yonder thinking for tech overhaul
Asda is embarking on a major business transformation programme following its £6.8bn acquisition in February, boosting its relationship with Blue…
AI vacancies soar as UK leads Europe in tech start-ups
The UK’s drive to be a world leader in artificial intelligence has triggered a major jobs boom in the country,…
Foxtons sold on data science to build customer base
Upmarket estate agent Foxtons is ramping up its adoption of data analytics and artificial intelligence in a drive to better…
UK seeks global influence with first National AI Strategy
The UK has launched its first National Artificial Intelligence Strategy with the aim of “strengthening the country’s position as a…
Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…