AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
machine learning
Very Group hunts data science chief to boost business
The Very Group is continuing to ramp up its use of business data by kicking off the search for its…
Deliveroo hunts digital and data pros in expansion drive
Deliveroo is creating more than 400 top tech jobs over the next 12 months, including roles for data scientists, software…
Data geeks forecast whether football’s coming home
With the country in the grips of Euro 2020 fever, it is hard to find an England supporter who does…
Very investment pays off as AI chatbot leads the way
Online shopping group Very.co.uk has hailed the implementation of its machine-learning chatbot after the investment in AI has led to…
Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
Acxiom signs deal to add data services to Google Cloud
Acxiom has signed a global partnership with Google Cloud, which will see the IPG-owned firm’s marketing services – including customer…
Lack of democracy puts the kibosh on data strategies
Only just over one in ten (13%) big businesses are delivering on their data strategy, with most laggards citing ongoing…
Dear [name in here]: Tech go-slow ‘hits personalisation’
Gartner’s 2019 prediction that personalised marketing would be dead as a Dodo within five years might have been greeted with…
TUC warns that AI is ‘robbing workers of their dignity’
Britain’s trade union barons have joined forces with legal experts to warn that huge gaps in UK law over the…