Deliveroo hunts digital and data pros in expansion drive

DeliverooDeliveroo is creating more than 400 top tech jobs over the next 12 months, including roles for data scientists, software engineers and designers, as part of plans to usher in a raft of innovations to improve the experience of its three constituents of restaurants, riders and customers.

The new staff will play a key role in building “best-in-class technology”, the company said, including helping restaurants reach new customers, improving rider experience, and giving customers access to their favourite dishes.

The company behind the food ordering app, which went public earlier this year, maintains its machine learning technology underpins its entire offering, using algorithms to find the best way of connecting all parts of its business.

The “vast majority” of the jobs are to be based in the UK but the firm said it was unable to specify a number; the growing team will also work on developing Deliveroo’s ‘Editions’ dark kitchens.

Meanwhile, the firm has also said that restaurants will be able to see customer reviews in real-time, before they are published, and get the chance to contact the reviewer directly to resolve issues and offer vouchers.

The new tech was developed following engagement with restaurants, and would “help them maximise their connection with customers” while they “strengthen their online offering and reach more customers”, the company said.

Deliveroo chief technology officer Dan Winn commented: “Deliveroo is proud to be at the forefront of Britain’s dynamic technology sector and we are excited to be expanding our tech team to help drive Deliveroo’s growth.”

The company’s UK and global advertising account is handled by Pablo, which recently launched a new campaign focusing on the taste and quality of food over its delivery services (pictured); Syzygy runs digital marketing.

Deliveroo saw order volumes more than double to 71 million in the first three months of this year but did warn that growth would “decelerate as lockdowns ease”.

In the three months to March, Deliveroo said order volumes jumped a whopping 114%, while total transaction volumes rose 130% to £1.65bn, a huge increase from the £715m it made in the same period a year earlier.

The figures were largely driven by lockdown, with Deliveroo seeing a 121% increase in orders to 34 million in the UK, which remained under strict measures for the period.

However, Deliveroo’s initial public offering (IPO) on March 31 did not exactly go to plan after it lost 31% of its value on the first day, with market capitalisation declining nearly £2bn from its £7.6bn starting point. The latest share price values the company at £5.5bn.

Related stories
Deliveroo appoints Syzygy to ramp up digital marketing
Deliveroo speeds up payments for cash-strapped outlets
Deliveroo not over the moon as ASA bans ‘playful’ ad
Ecommerce sites lure adspend as Brits admit addiction

Print Friendly