Copywriters out in the cold as the machines march on
The writing is on the wall – quite literally – for the humble copywriter after America’s largest bank claimed that…
machine learning
Forget robots, we prefer a human, say bank customers
The financial services industry may be investing billions in technology to force customers to interact online but most consumers still…
Data geeks miss out on sporting glory…but only just
After a weekend of nail-biting sports finals, in which England won the Cricket World Cup and Novak Jokavic beat Roger…
Why diversity is the secret ingredient in effective AI
Artificial intelligence and machine learning are often touted as the way to automate a wide range of tasks, from predicting…
Pee makes his mark as M&S hunts head of data science
Marks & Spencer has kick-started a search for a head of data science as chief digital and data officer Jeremy…
In-demand AI skills trigger scramble to bridge the gap
The rise of artificial intelligence and machine learning has triggered yet another looming skills crisis, with marketers identifying these techniques…
Outra recruits Holt to head up business development
Data science consultancy Outra is continuing to bolster its senior team with the appointment of a new business development director…
Outra strengthens senior team with triple appointment
Outra has boosted its team with the recruitment of three senior data scientists as a result of increased business from…
Why artificial intelligence will not be taking your job
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
Top fashion brand hails data strategy for online lift
Designer label Diane von Furstenberg – sported by the likes of Julia Roberts, Jessica Biel and Naomi Watts – has…