80% of online ad budgets being ‘wasted on bot traffic’
Online advertisers are being warned that bots are slowly taking over the Internet, and now account for 80% of all…
measurement
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…
IPA hires insight chief Turner as media research director
The IPA has hired Denise Turner – the CEO of the organisation which runs the UK’s out of home measurement…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…