How to restore trust in your marketing measurement
Platform bias has long been a known problem, whether it be Google, Microsoft, Meta or Tik Tok. Marketers, and more…
measurement
Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
Get your kicks in 2026… by getting audio in the mix
As we head into 2026, one thing is clear: audio advertising is no longer the quiet workhorse of the media…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
AI giant Ekimetrics hires Angie French to drive growth
Ekimetrics – hailed as one of Europe’s most exciting tech innovators by UK Trade Commissioner Chris Barton but still relatively…
Clients offered greater CTV insight in Neilsen upgrade
Brand owners are being offered a more comprehensive view of connected TV – claimed to be the fastest growing channel…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…