Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
measurement
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
How server-side tracking can tick all the boxes for CX
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
Industry urged to weigh in on retail media standards
Digital advertising body IAB Europe is calling for industry feedback after releasing its first set of recommendations for retail media…